Burger King has removed its latest ad circulating on social media in New Zealand, after complaints from consumers who considered it "racist".

在被消费者以“种族主义”投诉之后，汉堡王删掉了在新西兰社交媒体上发布的最新广告。

racist：种族主义

The ad featured several people trying (and failing) to eat a Vietnamese-themed burger using chopsticks.

这则广告中，有几个人试图（然而失败了）使用筷子吃越南主题的汉堡。

chopsticks：筷子

"Take your tastebuds all the way to Ho Chi Minh City with our Vietnamese Sweet Chilli Tendercrisp, part of our Tastes of the World range. Available for a limited time only," a caption for the ad read on Instagram.

在Instagram上这则广告的标题写的是：“我们的越南甜辣椒Tendercrisp将我们的味蕾一路带到胡志明市，这是我们世界口味系列的一部分，限时提供。”

tastebuds：味蕾

Maria Mo, a Korean New Zealander, posted the ad to her Twitter account, slamming it as racist.

韩国裔新西兰人Maria Mo将这则广告发布在她的Twitter账号上，抨击这是带有种族主义的。

slamming：抨击

Mo, a student at the University of Waikato, told HuffPost she decided to post the video because she was shocked to see it appear on her Instagram feed in the first place.

Mo，是怀卡托大学的学生，告诉HuffPost她决定发布视频因为惊讶地看到这则广告出现在她的Instagram页面上。

shocked：震惊

"Because I couldn't believe such blatantly ignorant ads are still happening in 2019, it honestly took me a second to work out what the heck I was looking at," she told HuffPost. Her tweet quickly went viral with many echoing her concerns about the ad.

她告诉HuffPost，“因为我无法相信如此明显无知的广告仍然在2019年发生，我花了一分钟才弄清楚我到底在看什么。”她发布的Twitter内容很快就如病毒式传播开来，很多人回应了她对广告的担忧。

blatantly：刺眼的

The same ad had already been pulled from television following complaints of a different nature. Last month, the ad was removed from TV after the Advertising Standards Authority ruled it "enticing people to overeat" because it finished by saying "Just need another three".

在收到不同性质的投诉之后，同样的电视广告也撤掉了。上个月，这则广告被广告标准管理局裁定为“诱导人们吃得过饱”，因为广告最后说到“还需要另外三个”。

complaints：投诉

However, Burger King continued promoting the ad on social media.

然而，汉堡王继续在社交媒体上宣传着广告。

promoting ：宣传

Burger King's general manager of marketing, James Woodbridge, told the Herald the company is "truly sorry" and the ad has been removed."We are truly sorry that the ad has appeared insensitive to our community. We have removed it and it certainly does not reflect our brand values around diversity and inclusion," he said.

汉堡王营销总经理James Woodbridge告诉先驱报，公司“感到很抱歉”，广告已经删除了。他说到：“我们真的很抱歉，广告的内容似乎对我们的社区漠不关心。我们已经将其删除，但它肯定不能反映我们围绕包容性和多样性的品牌价值。”

insensitive：漠不关心

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