【读新闻学英语】7岁熊孩子成Youtube第一吸金高手,凭什么?
2018年12月7日 14:43别人家的孩子……
A 7-year old has been named YouTube's highest earning star after making almost $32m in the last financial year. That's more than 650 times what the average New Zealander makes in a year.
在上一财年狂赚近3200万纽币后,一名7岁男童成功登顶Youtube吸金榜榜首,相当于新西兰平均收入的650多倍。
Financial:金融的,财政的。
The US primary school student known to millions simply as "Ryan", is the star of the channel Ryan ToysReview which, in the last 12 months, saw earnings doubled.
这名为数百万人所熟知的美国小学生名叫Ryan,是Ryan ToysReview频道的当红炸子鸡。在过去12个月中,成功实现营收翻番。
Primary school:小学
His parents set up Ryan ToysReview in March 2015, and Ryan has since accumulated 17.3 million followers and almost 26 billion views.
2015年3月,Ryan的父母创建了Ryan ToysReview频道,此后共积累1730万粉丝,并获得将近260亿点击观看。
Accumulate:积累
The videos he produces are brief and uncomplicated, capturing him playing and snickering with toys.
Ryan的视频简单明了,都是他玩玩具和窃笑的画面。
Snicker:窃笑
This straightforward format has gained traction with millions worldwide, and led to a collaboration with US department store Walmart to create his own range of toys.
这种直白的方式吸引了世界各地数百万人关注,也使得美国百货公司Walmart决定联手Ryan,推出一款周边玩具。
Straightforward:坦率的,明确的。
Ryan recently explained his simple approach to US media outlet NBC: "I'm entertaining and I'm funny."
在接受美国媒体NBC采访时,Ryan谈到了自己成功的简单秘诀:我富有娱乐性而且很搞笑。
Approach:方法,途径。
Forbes magazine says all but $1.38 million of the $32 million earned by Ryan's channel comes from advertising displayed before his videos, with the remainder earned from sponsored posts.
据《福布斯》杂志介绍,在Ryan的3200万频道收入中,有138万来自视频前的广告播放,其余则由赞助商提供。
Remainder:剩余的
Sponsored:赞助的
According to Australia's 9 News, Ryan's parents are putting 15 per cent of his earnings away into a bank account until he's an adult.
澳媒消息称,Ryan父母已将其收入的15%存入银行户头,直到他成年。
Second on the list of top YouTube earners is former Disney Star, Jake Paul, who raked in $31.1 million.
Youtube吸金榜第二名是一位前迪士尼明星Jake Paul,共掘金3110万纽币。
Rake in:迅速大量取得
Meanwhile his brother, Logan Paul who received global backlash from a video last year, dropped to 10th place in the rankings.
与此同时,他的兄弟Logan Paul则滑落到榜单第十位。去年,他的视频受到了全球抵制。
Backlash:强烈抵制
On a trip to Japan, Paul showed the body of an apparent suicide victim in one of his videos. After the incident, the YouTuber kept relatively quiet on social media before a comeback confirmed he showed barely any remorse.
一次日本旅行时,Paul在视频中向观众展示了一名自杀身亡者的尸体。此后,这位Youtube用户在社交媒体上消停了一阵儿,不过再次复出后仍然毫无悔意。
Remorse:懊悔,同情。
Yet he still earned almost $21.2m, $3 million more than in 2017.
尽管如此,他的收入仍达到近2120万,相比去年多出300万。
Last year's top earner, Minecraft gamer Daniel Middleton, slipped to fourth place in 2018 with $23.8m.
作为去年的冠军,Minecraft游戏玩家Daniel Middleton在最新排名中掉落至第四位,收入为2380万。
Slip:滑动
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